(Reuters) – Australia’s Qantas Airways said on Tuesday it would buy a 51% stake in online travel agency TripADeal for an undisclosed amount, as it seeks to tap a recovery in demand for packaged holidays.
Easing COVID-19 restrictions and a rebound in leisure travel have triggered a boom in the online holiday booking market over recent months.
The deal includes a provision for Qantas to take full control of TripADeal in four years and is expected to add to the national flag carrier’s earnings goals for full-year 2024.
It would allow frequent flyers under the airline’s loyalty division to use their points for any TripADeal holiday package, the Sydney-based company .
Qantas Loyalty was targeting a return to double-digit growth in 2022 and an underlying earnings before income tax of A$500 million ($354.85 million) to A$600 million by fiscal 2024, it added.
Earlier this month, Qantas announced its decision to buy the remaining stake in Alliance Aviation Services for A$610.8 million to expand its presence in the charter business.
($1 = 1.4090 Australian dollars)